Pernod Ricard appoints CMO for US spirits

16th January, 2018 by Nicola Carruthers

Pernod Ricard USA has promoted Jonas Tåhlin to the role of chief marketing officer for spirits in the US, while continuing in his position as CEO of Absolut Elyx.

Pernod Ricard appoints Absolut CEO Jonas Tåhlin to the role of chief marketing officer for spirits in the US

Tåhlin, who joined the drinks group in 2008, has expanded key brands and built “extensive” knowledge of the company’s portfolio.

He joined The Absolut Company in 2006 as head of Western Europe, and following Pernod’s acquisition of Absolut in 2008, he served as regional vice president, Americas.

In July 2010, he became vice president, brand development, and then vice president, global marketing, at The Absolut Company.

He was promoted to the role of CEO of Absolut Elyx in 2014 and was added to the Pernod Ricard USA executive committee in 2016.

In his expanded role, Tåhlin will report to Paul Duffy, chairman and CEO of Pernod Ricard USA.

“Jonas has been a key member of the Pernod Ricard USA team over the past 10 years and has extensive knowledge of the Pernod Ricard Group and brand companies,” said Duffy. “His experience, coupled with his expertise and familiarity of the US market, makes him the perfect candidate to lead spirits marketing at Pernod Ricard USA.”

Tåhlin added: “I am delighted to take on this new challenge while retaining my US-based responsibilities and commitment to driving continued success for Absolut Elyx, which remains a top strategic priority.”

Tåhlin holds a Master of Science degree in marketing from the Stockholm School of Economics.

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