Were these the biggest spirits trends of 2017?

28th December, 2017 by admin


bottled-cocktailPritesh Mody, founder, World of Zing
“I think this is the year that pre-batch cocktails go mainstream. Whilst they are commonplace in top-end bars, we have been increasingly approached by mid-level restaurants to provide a simple yet high quality cocktail solution for them.

“The concept allows venues to offer interesting drinks to their customers without having to invest in dedicated bar staff or invest in a large back bar.

“By way of example, we have delivered over 50,000 serves to the Rosa’s Thai Café Group, clearly showing the thirst for cocktails in venues that would normally stick with simple spirits, beers and wine, whilst creating a lucrative option for the venue.

“The spritz category really seems to be taking off, particularly as consumers look for lighter serves and our love affair with Prosecco continues. We saw sales of our bottled Spiced Rum Punch and Kings Ginger Punch double at the end of last year simply because we tweaked the label to include a serving suggestion to add a splash into the drinks.”

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