Jim Beam sponsors OLCC anti-drink-driving campaign
The Oregon Liquor Control Commission (OLCC) has teamed up with Jim Beam this Christmas to warn consumers about the dangers of drinking and driving.
The social responsibility campaign will include a public service announcement, sponsored by Jim Beam, which will air on KOIN 6 during the festive season, accompanied by the slogan: “Buzzed driving is drunk driving.”
A 30-second film depicts a group of friends on a night out, with the lead male character claiming he “should be fine” to drive home after a few drinks.
He is then stopped by police, breathalysed and taken to court, costing him up to US$10,000 and a criminal record.
Will Higlin, OLCC deputy director, said: “The OLCC wishes all of you a fun and festive holiday season.
“Whether celebrating at a friend’s home or at one of Oregon’s liquor-licensed businesses, making good decisions about drinking can help keep the holidays enjoyable for everyone.”