Glen’s Vodka and Shazam join forces for prize giveawaysBy Melita Kiely
Glen’s Vodka has partnered with music identification app Shazam on a new campaign offering hundreds of prizes to consumers.
From January 2018, buyers will be able to win a range of prizes, including a VIP all-expenses-paid holiday to Ibiza, tickets to music festivals, and branded Glen’s Vodka merchandise.
To enter, customers must download the Shazam app to their mobiles or tablets and scan the ‘always-on’ Shazam code that can be found on Glen’s Vodka labels. They will then be taken to a website where they will be able to enter the prize draw. More than 300 prizes will be up for grabs during the first four months.
Muriel Raguenaud, marketing director for Glen’s Vodka, said: “Glen’s is very much about good times, so it has always had a strong affiliation with music.
“The prize giveaways have also been handpicked specifically to appeal to our core target demographic which is those aged 25-34 years old.
“In addition to providing an effective platform for engaging with consumers, the campaign will also help the product to stand out on the shelves as bottles will have distinctive neck tags.”