Absolut launches sequin bottle design in GTR

18th December, 2017 by Amy Hopkins

Pernod Ricard-owned Absolut Vodka has unveiled two festive limited-edition bottle designs for the travel retail market.

The two limited edition designs will be available un select airports across Asia Pacific and the Americas

Absolut Uncover is a collection of two custom designs that celebrate “how great nights are waiting to be uncovered”.

Absolut Uncover Sleeve includes a midnight blue removable sleeve that covers a printed bottle design, while Absolut Uncover Sequin is a bottle covered in blue sequins.

“Travellers are in for a treat with this year’s limited edition releases of Absolut Original Vodka,” said Lisa McCann, Pernod Ricard Global Travel Retail brand director for Absolut. “These inspiring collector’s items are sure to capture the eye of people who are travelling and impress all who get them as gifts this festive season.”

The bottles will be showcased through “high-impact” displays in select airports across Asia Pacific and the Americas.

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