Top 10 spirits marketing campaigns in October 2017

1st November, 2017 by Nicola Carruthers


Jägermeister has recruited Primal Scream bassist Simone Marie Butler to star in a new Halloween campaign, called Things Aren’t Always As They Seem.

The campaign features “eerie” animations, videos and soundtracks and features images reminiscent of “classic horror stories and the forests of Saxony”.

The four characters from the videos, known as ‘The Cursed Four’, will also feature on bespoke Halloween 2cl miniatures of Jägermeister. Jägermeister notes that its rate of sales increased by 34% during last year’s Halloween period.

Nicole Goodwin, Mast-Jägermeister UK marketing director, said: “For 2017 we’ve moved beyond zombies to a campaign that’s intriguing, mind-bending, suggestive and distinctly German with an edge.”

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