Top 10 spirits marketing campaigns in October 2017

1st November, 2017 by Nicola Carruthers


Absolut vodka has teamed up with singer Rita Ora to launch The Open Mic Project By Absolut, which aims to use music “as an instigator for change”.

The project promotes “more acceptance” through a song that will be created using real stories from fans. Rita Ora and Absolut intend to use the platform for “amplifying, and uniting, voices across the nation to refresh the talk”.

People will be able to submit their stories of acceptance and inclusivity to until 1 December.

Ora will debut the song at January’s Grammy Awards.

“From sharing my own story to spotlighting others, we’re bringing the issue of acceptance to a global stage and changing today’s chat to be more inclusive,” she said.

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