Top 10 spirits marketing campaigns in October 2017

1st November, 2017 by Nicola Carruthers

Crown Royal

Diageo has hired actor and comedian JB Smoove to front Crown Royal’s new campaign, created to help boost the Canadian whisky brand’s flavoured portfolio.

The new campaign, called Crown Royal Regal Apple: The Musical, features a series of short films and an original song, titled It’s Apple Time, Baby.

In collaboration with director Greg Brunkalla, Anomaly New York and Storefront Music, the online videos features Smoove in a nightclub with friends enjoying Crown Royal Regal Apple shots while taking part in a dance number.

The marketing plan consists of TV, social media, PR and bar events.

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