Top 10 spirits marketing campaigns in October 2017

1st November, 2017 by Nicola Carruthers


Islay single malt Scotch brand Laphroaig has unveiled a series of five ‘unscripted’ online videos as part of its #OpinionsWelcome campaign, called A First for Friends. The campaign celebrates friendship and a “memorable first in life”.

The campaign videos features “banter between old friends with starkly differing opinions”. Five real-life pairs of friends try Laphroaig for the first time and “share their 100% unscripted, authentic, honest opinions” of the whisky.

Judith Giegerich, international marketing manager, malts, for Beam Suntory, said: “Our new campaign showcases genuine friends trying Laphroaig for the first time and proves that ’we don’t make friends easily but when we do they are for life.”

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