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News
Data shows increase in Brits partying
Figures from the Deltic Night Index (DNI) show that more Brits are going on a night out each week, and are spending more while they’re out.
More Brits are going out every week and are spending more while they’re out
The figures are based on a survey covering the period from 1 August 2017 to 31 October in 2017 and 2016.
Released by leisure company The Deltic Group, the data shows that 60.1% of consumers are going on a night out each week. This figure is even higher in 18-21-year-olds, where 82% say they go on a night out at least once a week.
Average spending from consumers has also increased – the DNI found that the average spend on a night out has increased by 14.8%, from £53.63 (US$70.75) in 2016 to £61.58 (US$81.24) during the same period in 2017.
This increased spending from consumers is split between an 11.1% rise in spending on drinks in a venue, to an average of £18.02 (US$23.77), and an 11.4% rise in the amount people spent on venue entry fees.
Peter Marks, chief executive of The Deltic Group said: “This is the first time we can look at the Deltic Night Index data over a 12-month period and it confirms what we already know: people love a good night out.”
The index also demonstrated that the definition of a night out varies across different age groups.
Marks added: “Unsurprisingly, activities like [going to] the pub prove to be popular with older age groups, but clubbing continues to be one of the most popular night out activities for the younger age groups. As we see from the data, almost half (49.5%) of 18-25-year-olds spend more money in clubs and bars each month than any other forms of late night leisure.”
Covering the party period of Halloween, the report found that the day continues to grow in popularity, with almost 70% of Brits planning to celebrate the event, an 8.5% increase on the previous year. The Deltic Group also reported a 6.4% rise in admissions between 17 September and 3 October, supporting these findings.
The Deltic Night Index is a quarterly report analysing consumer spending and the UK late night industry, published by leisure company The Deltic Group.
This report follows findings from research consultancy CGA, which show an increasing number of Brits are spending more upgrading to premium spirits.