Ketel One hires UK brand ambassador

6th November, 2017 by Owen Bellwood

Diageo Reserve has appointed bartender Kate Jackson as the new UK brand ambassador for Ketel One Vodka.

Diageo Reserve appoints Kate Jackson as UK brand ambassador for Ketel One

Jackson joins the Dutch brand after her year-long position as assistant general manager at The Distillery bar, based in London’s Notting Hill.

Her time with Diageo and Ketel One began with Jackson creating Espresso Martinis at the Ketel One Kitchen during London Cocktail Week – a key focus for the brand this year.

In the new role, Jackson will focus on building awareness for Ketel One in the UK and developing the Diageo Reserve World Class programme alongside other Diageo Reserve brand ambassadors.

“I’m thrilled to have been appointed as the UK brand ambassador for Ketel One Vodka,” said Jackson. “I’ve been working closely with bartenders for a number of years, so I have a good understanding of their requirements, industry trends as well as current consumer demand.”

“I’m looking forward to using my experience to add value to what is already a very successful and highly regarded brand.”

After beginning her career in Edinburgh at Montpeliers bar and restaurant, Jackson soon progressed to bar manager.

Following a move to London, Jackson joined the Columbo Group where she developed the cocktail menu at the Albert and Pearl. She then spent five years at The Breakfast Club, launching cocktail menu’s and raising awareness of the three hidden bars they have in their branches across London.

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