Breakthru expands US footprint with acquisition

2nd November, 2017 by Amy Hopkins

US drinks distributor Breakthru Beverage Group has acquired Bacchus Importers, a boutique fine wine and spirits wholesaler that operates in Maryland, Delaware and Washington DC.

Breakthru Beverage Group now owns Bacchus Importers

Breakthru purchased Bacchus, which has been family owned since 1994, for an undisclosed sum. The business will continue to operate independently and will maintain its current team.

“We’re motivated by what the future holds for Breakthru, and constantly strive to enhance our capabilities across all business lines,” said Greg Baird, president and CEO of Breakthru Beverage Group.

“Acquiring Bacchus is a prime example of the unique partnerships we seek to strengthen our position as a leading beverage company in North America.

“Bacchus has had incredible success in this industry niche, and we look forward to collaborating on continued innovation and strategic growth.”

Breakthru Beverage Group launched in January 2016 year following the merger of large family-run distributors Wirtz Beverage Group and Charmer Sunbelt Group.

Headquartered in New York, the company represents a portfolio of wine, beer and spirits with US$6 billion in annual sales across 16 markets.

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