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William Grant invests €25m in Tullamore Dew distillery

William Grant & Sons has invested €25 million (US$40m) in its Tullamore Dew distillery to aid the development of a new grain Irish whiskey production plant and bottling hall.

William Grant & Sons has invested €25 million in its Tullamore Dew distillery

The addition of the bottling hall will make the site one of the world’s few ‘grain-to-glass’ whiskey operations.

Since the family-owned company purchased the brand in 2010, its investment in the distillery has totalled €60 million and created 80 local jobs.

William Grant & Sons opened the distillery in 2014, marking the return of whiskey production to the site 60 years after the original distillery closed.

“When we see potential, as we do here, we go all out to build and invest with a long-term perspective,” said Simon Hunt, CEO of William Grant & Sons. “Our work here in Tullamore perfectly captures this; the scale of investment is a reflection of our belief in the potential of Tullamore Dew.

“The completion of the site has brought the total production of this legendary whiskey back to one important location – the town of Tullamore. We are the second largest Irish whiskey globally and the leading Irish whiskey in several important markets, but we believe there is much more to come for Tullamore Dew.”

Caspar MacRae, global brand director at William Grant & Sons, added: “Our ambition for Tullamore Dew is reflected in the major investments we’re making in the brand and in the distillery. In the last three years, global sales of Tullamore Dew have grown from 840,000 cases to over 1.1m. The quality of our blended whiskey, combined with the brand’s reputation and increased investment, puts us in a great position for further growth in 2018 and beyond.”

The investment follows the brand’s latest marketing campaign, called Beauty of Blend, which saw Tullamore Dew partner with ancestry experts MyHeritage DNA to create branded DNA testing kits.

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