Top 10 virtual reality spirits activations

18th October, 2017 by Michael J Ritchie



Amarula, the South Africa-made liqueur brand owned by Distell, got into the VR game last summer with its Made in Africa project.

South African firms FCB Cape Town and Deep VR worked together to give guests a “tour of the African continent”. Camera crews filmed 360-degree footage over two weeks, which was then compiled to give viewers the story behind the brand.

Amarula global marketing manager┬áMncedisi Junior Jekwa said: “Each scene offers the consumers a step in the Amarula brand story and the Amarula process.” Scenes included the wild marula trees and the maturation houses.

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