Texas distillery teams up with San Antonio SpursBy Nicola Carruthers
Texas-based Rebecca Creek Distillery has partnered with American basketball team San Antonio Spurs for the 2017-18 NBA season.
The local partnership will feature TV signage and a ‘Hometown Highlights’ digital campaign that will be viewable across Spurs social media platforms and website.
The collaboration marks the distillery’s second partnership with a major league sports team this year. In April 2017, Rebecca Creek Saloon opened at Globe Life Park in Arlington, Texas, home of the Texas Rangers baseball team.
“It’s an investment in our community,” said Steve Ison, CEO and founder of Rebecca Creek Distillery. “We hope to follow in the footsteps of other major San Antonio community icons, such as H-E-B, USAA and Valero, and build a long-term partnership with this legendary sports franchise.”
Matt Appleby, Rebecca Creek Distillery’s vice president of national marketing, added: “We are focused on raising awareness around the Rebecca Creek Distillery brands, both locally and on a national scale.”
“The Spurs being from our hometown made them a natural fit, and they do a fantastic job connecting with their fans. We are excited to be a part of it all and look forward to launching our ‘Support the Home Team’ campaign in the 2017-18 NBA Season.”
In August last year, Rebecca Creek Distillery appointed former Pernod Ricard executive Howard Jeffery to the role of chief operating officer.