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Our/Vodka debuts documentary series

Pernod Ricard-owned Our/Vodka has released an eight-part documentary series that focuses on its various sites around the world, including Berlin, London, Amsterdam, New York, and Miami.

Each video details the highs and lows faced by the eight Our/Vodka distilleries.

Eight 20-minute episodes of the documentary have been released and follow Dave Ortiz, the Our/Vodka partner in New York travelling the world to “meet his vodka family”, learn about their cities and how they run their businesses. Viewers will also learn about Pernod Ricard, who funded the “entrepreneurial idea that later became the Our/Vodka family”.

The videos will feature the partners in Berlin, London, Amsterdam, New York, Miami, Houston, Los Angeles and Detroit. The project has been launched in conjunction with the plan to open the Our/New York distillery on Manhattan, making it the “first” distillery there since Prohibition.

Co-founder and creative director of Our/Vodka, Kalle Soderquist said: “Every city and distillery partner has its own story and personality. The only thing that binds them together is the vodka and the family, but that is also what makes the brand so unique.”

The footage has been filmed over several years as the company was built, but only last year was the decision made to turn the raw footage into a documentary series.

Soderquist added: “Through a longer format, such as a documentary series, we are able to follow, highlight and get to know the distillery partners and their cities. Our brand doesn’t have just one story, we have eight.”

The whole series is available to watch on YouTube.

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