Jura rolls out Sherry Cask Collection in TR

2nd October, 2017 by Nicola Carruthers

Island single malt Jura has launched its first travel retail exclusive range, Jura Sherry Cask Collection – a series of four whiskies finished in Sherry casks.

The Sherry Cask Collection features four single malt whiskies enhanced in Sherry casks

The range is said to represent a new signature style for Jura. The new expressions are all matured in American white oak ex-Bourbon barrels and enhanced by hand-selected Sherry casks that previously held Pedro Ximénez for 15, 20, 30 and 40 years. The Sherry lends “intense fruit flavours” at its youngest and a more “mature, deep and complex” flavour experience at its highest.

The first expression in the range, The Sound, is bottled at 42.5% abv, and enhanced with a “sweet finish” from hand-selected Sherry casks which previously held 15-year-old Pedro Ximénez. It has aromas of hazelnuts and orange, caramel fudge on the palate and black forest fruits on the finish.

Bottled at 43.6% abv, The Road is enhanced with a warm finish from hand-selected Sherry casks, which previously held 20-year-old Pedro Ximénez. Autumn gold in colour with aromas of fresh apricots; rich coffee to taste; and cinnamon to finish

The Loch is a 44.5% abv single malt enhanced with a rich finish from hand-selected Sherry casks which previously held 30-year-old Pedro Ximénez. aromas of treacle; baked apple, to taste; and cracked pepper to finish

The final expression, The Paps 19 Year Old is a 19-year-old single malt enhanced with a “complex finish” from hand-selected Sherry casks which previously held 40-year-old Pedro Ximénez. It has aromas of ginger cake and vanilla, spiced pearon the palate and a roasted walnut finish.

“Jura has been making real headway in the travel retail channel and we felt the time was right to commit more focus here and create a dedicated exclusive range,” said Kirsteen Beeston, global head of brand for Jura.

“This introduction not only reflects the strength of the Jura brand, but also our commitment to brand growth, investment and enhancement through stronger brand communications, new, distinctive premium packaging and fundamentally an innovative and remarkable signature style of whisky. This is Jura’s time and we intend to seize this opportunity with vigour.”

Jura Sherry Cask Collection will roll out globally from April 2018.

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