Jack Daniel’s launches Tennessee Calling II

In a campaign designed to give UK bartenders the chance to learn from the best in the trade, Jack Daniel’s has partnered with The Liverpool Sessions to launch Tennessee Calling II.

Jack Daniel’s will launch a cocktail competition as part of The Liverpool Sessions event

The original London Sessions was created by marketing manager of New York’s The Dead Rabbit Grocery & Grog Rebekkah Dooley. This time the event will be hosted in Liverpool to focus on bartenders in the north west.

On 26 October, The Liverpool Sessions will host live seminars on the topics of quality, creativity and entrepreneurialism.

These talks will be given by three industry leaders: London Cocktail Club co-founder JJ Goodman; head bartender at The Savoy’s American Bar Erik Lorincz; and Jack Daniel’s UK brand ambassador Cam Dawson.

After the seminars, participating bartenders will be tasked with creating a new cocktail inspired by the themes of the seminars to enter into the Tennessee Calling II competition. The Jack Daniel’s advocacy team will join Erik Lorincz and JJ Goodman in selecting three finalists.

Winners will be taken to the home of Jack Daniel’s, Lynchburg, Tennessee, where they will meet master distiller Jeff Arnett, take a tour of the warehouse and barrel houses and learn about the production processes at the Jack Daniel Distillery.

Head of advocacy for northern Europe, Nidal Ramini, said: “At Jack Daniel’s we are dedicated to supporting bartenders as they develop their careers, and Tennessee Calling II provides them with the perfect platform to start this journey.”

“Jack Daniel’s Tennessee Whiskey has been made the same way for over 150 years and tastes the same in every country, city or bar, so we are looking forward to bringing Tennessee Calling II to Liverpool to discover how bartenders create unique and versatile cocktails that taste the same every time.”

Jack Daniel’s was recently named the most valuable global spirits brand.