Basil Hayden’s unveils Dark Rye WhiskyBy Michael J Ritchie
Beam Suntory has extended its Basil Hayden’s Bourbon brand with the launch of an expression that combines Canadian rye and Kentucky straight rye whiskey with Californian port.
Basil Hayden’s Dark Rye Whiskey marks the first time that the brand’s portfolio has been extended with a permanent expression.
The launch builds on the limited-edition release of Basil Hayden’s Rye Whiskey earlier this year.
The 40% abv expression’s given tasting notes include “caramel, dried fruit, and oak with additional notes of spice”. On the nose, it is said to have “oaky notes balanced with dark berries and molasses”.
Rob Mason, vice president of North American whiskey at Beam Suntory, said: “Bringing Basil Hayden’s Dark Rye to life as the first-ever permanent addition to the Basil Hayden’s family is an exciting moment for the brand and our growing fan base.”
He added that the new expression “offers an unparalleled complexity and rich flavour, while staying true to the unique approachability and style that has made our Bourbon a long-time favourite.”
Basil Hayden’s Dark Rye is now available in the USA with an RRP of US$39.99 for 750ml.
In August this year, Beam Suntory reported mid-single-digit growth in the second quarter of this year, with strong performances from Bourbon brands Jim Beam and Maker’s Mark.