Johnnie Walker unveils Blade Runner 2049 whisky
To tie in with the release of sci-fi thriller Blade Runner 2049, Diageo has partnered with film director Denis Villeneuve for a limited-edition Johnnie Walker bottling – The Director’s Cut.
Johnnie Walker master blender Jim Beveridge has teamed up with Villeneuve to create the whisky, which is made from 30 malt and grain whiskies.
The new expression is bottled at 49% abv as a nod to the futuristic period in which Blade Runner 2049 is set.
The whisky is housed in a futuristic bottle, inspired by the Johnnie Walker Black Label that appeared in the original Blade Runner film in 1982.
The Director’s Cut edition is described as a “classic Johnnie Walker Black Label style” but with a “contemporary twist”. The expression is a “dark, rich, smooth blend, with clouds of smokiness”.
“What we have created in Johnnie Walker Black Label The Director’s Cut is something really special that fans will be able to relate to and whisky drinkers will love,” said Beveridge.
“I was truly inspired by Villeneuve’s artistic vision for Blade Runner 2049 and how it could come to life in this new blend. I learned that filmmaking is much like blending – you have to constantly be committed to creating the best possible outcome.
“Johnnie Walker blending tradition dates back to 1820 and I’m honoured to carry on the legacy and collective memory of our other past blenders to ensure that the same whisky enjoyed today can be enjoyed responsibly in 2049.”
Villeneueve added: “Like many fans, I remember the Johnnie Walker bottle from the first film, so it was a unique privilege to collaborate with Johnnie Walker on designing a totally original, custom bottle for the new movie,” said Villeneuve. “It was also a once-in-a-lifetime experience to help create the limited-edition Director’s Cut blend, which perfectly captures the complex and mysterious world of Blade Runner 2049.”
Johnnie Walker Black Label The Director’s Cut is available in the US at an RRP of US$89.99 for 750ml. A limited run of 39,000 bottles will be available to buy in 15 selected countries around the world until supplies last.