Diageo promises US$1m to aid hurricane relief

19th September, 2017 by Nicola Carruthers

Diageo has pledged US$1 million to support relief and recovery efforts for communities that have been affected by Hurricane Irma in the US Virgin Islands – home to its Captain Morgan rum brand.

Diageo promises US$1 million to hurricane victims in the US Virgin Islands

The donation is in addition to the US$250,000 Diageo has committed to hurricane relief support over the past month.

“The US Virgin Islands has been home to Captain Morgan since we opened our distillery on St. Croix in 2010. As a native of the USVI I am delighted Diageo and the Captain Morgan brand is able to support our community and people in this way,” said Cynthia Arnold, operations director, Diageo USVI.

The islands are set to face Hurricane Maria sometime between late Tuesday night and Wednesday morning.

Virgin Islands delegate Stacey Plaskett added: “Diageo’s contribution toward the rebuilding efforts in the USVI will be a strong infusion of support for hurting Americans and devastated islands.

“I am grateful for Diageo’s commitment to partnership in the Virgin Islands. I look forward to continuing to work with Diageo team members and other generous partners as we all collaborate to rebuild our US Virgin Islands as we persevere through a destructive hurricane season.”

The drinks giant is not the only spirits company to donate to hurricane victims – Suntory Holdings has also contributed US$1 million to the American Red Cross and Bacardi has pledged to donate up to US$100,000.

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