Cîroc goes behind the scenes at London Fashion Week

Supermodel Alessandra Ambrosio is to give fashion fans an ‘access all areas’ pass to London Fashion Week as part of an ongoing On Arrival partnership with ultra-premium vodka Cîroc.

Ambrosio will give fashion fans an ‘access all areas’ pass to London Fashion Week

From one-off interviews to exclusive shows, the Victoria’s Secret model will cover the week’s events across the brand’s social media channels.

To kick off the celebrations, Cîroc has released Front Row – the second in a three-part series of images featuring the supermodel Alessandra Ambrosio.

Captured by Cîroc global creative partner Mario Testino, the image depicts Ambrosio surrounded by friends on the front row. The first picture, titled Hair & Makeup, was revealed earlier this year.

“It’s so much fun sitting in the front row of the hottest fashion shows,” said Ambrosio. “I am lucky enough to celebrate this huge moment in the style calendar and bring Cîroc fans an exclusive glimpse of what happens on and off the catwalk, making them feel like an A-list guest of the fashion celebrations.

“Stay tuned for a glimpse of some exclusive moments as I take over the Cîroc social channels for the entire event. And you never know, there may be one of my best arrival moments yet still to come…!”

The On Arrival partnership follows the supermodel around the globe, giving fans access to “exclusive moments” at party destinations and cultural events via Cîroc social media platforms.

Testino added: “The campaign is about celebrating the greatest moments of your life, and shooting this campaign with Alessandra has been amazing.

“She has this quality that captivates everyone when she walks into a room. Alessandra is that person who captures the style and sparkle that Cîroc represents.”