Booker’s releases ‘rare’ rye to fund hurricane aid efforts

The Noe family is supporting relief efforts for communities affected by Hurricane Harvey and Hurricane Irma by launching the final 276 bottles of Booker’s Rye Whiskey.

100% of the profits of Booker’s Rye Whiskey will be donated to charitable organisations

The whiskey has been made available immediately, with 100% of the profits to be donated to food bank organisation Feeding America and catering charity Operation BBQ Relief.

The bottling is considered to be one of the final experiments of sixth generation beam master distiller, Booker Noe, and is the first rye whiskey released by Booker’s Bourbon.

Following its limited release in 2016, a limited supply of Booker’s Rye bottles were held back for future fundraising and charitable support.

“It’s devastating to see our friends down south suffer from the destruction caused by these hurricanes, and I’m humbled by the opportunity to help in any way we can,” said Fred Noe, Beam’s seventh generation master distiller.

“Booker’s Rye was one of the greatest experiments of my dad, Booker Noe, and while we sold out of the bottles we offered to the field, we held on to the very last of them to use them in a way that would have meant a lot to Dad.

“I can’t imagine a better reason or time for their release than this, and I’m proud to honour Dad’s generous spirit in this way.”

Booker’s Rye Whiskey was named World Whisky of the Year by Jim Murray’s Whisky Bible 2017.

Earlier this week Suntory Holdings donated US$1 million to support relief efforts by the American Red Cross.