Bacardi releases one-litre Santa Teresa 1796 in TR

25th September, 2017 by Nicola Carruthers

Bacardi Global Travel Retail has rolled out a one-litre format of its Santa Teresa 1796 Single Estate Rum, exclusively in travel retail.

Santa Teresa 1796 is available in one-litre bottles in travel retail

The one-litre format is available initially in Lagardère stores at Paris Charles De Gaulle Airport.

The company took on the global distribution of the family-owned Ron Santa Teresa portfolio in January 2017.

Santa Teresa 1796 is grown, harvested, aged and each bottle is hand-sealed, as a single estate rum using the Solera method – where no barrel is fully emptied, the most recent blends mixing and ageing with the oldest. The blend is a combination of rums, aged from four to 35 years.

The Solera method takes sugar cane grown on the Santa Teresa state and juices it to extract the molasses, which are then taken to the estate distillery. Water used in the rum production comes from natural wells deep in the estate land.

Continuous fermentation and distillation in pots stills is followed by long ageing in French oak barrels with refinement in oak vats, before hand-blending by maestro Ronero, with every bottle wax sealed by hand.

To support the launch, a team of in-store ambassadors will introduce and explain the story behind the Venezuelan rum brand. Shoppers can sample the rum in a series of sampling activations across key airports globally.

Mike Birch, managing director of Bacardi GTR, said: “There is strong potential in travel retail for a super-premium rum like this, especially in terms of its age and craft, appealing to shoppers at the second stage of luxury whose key purchase motivations are for aged spirits and the discovery of something rare and out of the main-stream. For the same reasons, we also see an opportunity to recruit new rum shoppers from the whisky category.”

Bottled at 40% abv, Santa Teresa 1796 is available in global travel retail in one-litre bottles at an RRP of US$60.

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