Tovaritch! gives campaign humorous twist

Russian vodka brand Tovaritch! has expanded its 3D Never Drink Alone marketing campaign with a range of humorous new images.

Created in collaboration with creative agency Proximity Madrid, the concept is designed to “appeal to a wide range of customers, irrespective of gender, age or ethnicity”.

Tovaritch! also believes the concept will “open up exciting possibilities for promoting the brand on social media”.

Earlier this year, Tovaritch! – said to be the “world’s most awarded vodka brand” – showcased its new premium packaging at trade show Vinexpo Bordeaux.

Click through the following pages to see the brand’s quirky new marketing artwork.