Tequila Avión creates Floyd Mayweather editionBy Amy Hopkins
Pernod Ricard has launched a US$1,500 bottle of Avión Tequila to mark the 50th professional fight of American boxer Floyd Mayweather this weekend.
The limited edition bottle of the brand’s most exclusive expression – Avión Reserva 44 Extra Añejo – is described as a collectors’ item and will be released through select retailers this week.
Five-division world champion Mayweather is set to fight Connor McGregor in what has already been dubbed the ‘fight of the century’ in Las Vegas this Saturday.
Tequila Avión worked with Mayweather and his team to create the commemorative edition, of which only 150 will be available globally at an RRP of US$1,500.
Each bottle features an etched likeness of Mayweather and has been hand-signed by the boxer. The decanter itself it made from fire polished crystal and comes encased in a gift box with a certificate of authenticity.
“Much like Floyd Mayweather Jr, our brand believes in the pressure of perfection, which is shown in the unwavering commitment to our Tequila,” said Ken Austin, founder and chairman of Tequila Avión.
“We are looking forward to a great fight-night and thank Floyd for selecting Tequila Avión to take part in this historical moment in time for boxing and MMA fans around the world.”
Mayweather added: “Creating this bespoke bottle with Ken and Tequila Avión was a given. Avión epitomises the highest in quality, which is all I accept in life. As a world-class athlete, I have spent my life training to be the best, and as such I’d only work with and associate with the best Tequila in the world to have my image and personal signature.”
In 2014, French drinks group Pernod Ricard acquired a controlling stake in Avión Tequila, produced in Jalisco, Mexico.