Opihr Gin signs two-year deal with Sunsail UKBy Melita Kiely
Oriental spiced gin Opihr has agreed a two-year partnership with Sunsail UK, which commenced at the launch of the 2017 Lendy Cowes Week sailing regatta last week.
Taking place on the Isle of Wight from 29 July to 5 August, Opihr Gin’s ‘spirit of adventure’ will be highlighted during Lendy Cowes Week through an activation in the Sunsail VIP area and a partnership at Northwood House Gin Festivals.
Opihr will also have numerous activations on the Isle of Wight and will be mixed in the Fever-Tree G&T enclosure.
The partnership with Sunsail will see the brand sponsor key sailing events throughout the year, as well as sponsoring the Sunsail Class at regattas including Round the Island Race, and the Little Britain Challenge Cup.
Joanna Richardson, Opihr international brand director, Quintessential Brands, said: “Opihr Gin was inspired by the Maritime Spice Route and the brand embodies the ‘spirit of adventure’.
“We are delighted to be the official gin partner of Sunsail and believe this is a fantastic way to introduce the brand to sailing adventures around the globe.”