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Illva Saronno debuts Disaronno Sour RTD
Illva Saronno has entered the ready-to-drink arena with the launch of the first Disaronno cocktail in a can – called the Disaronno Sour Ready Cocktail.
Illva Saronno has launched the first Disaronno cocktail in a canEach 250ml can of Disaronno Sour Ready Cocktail – which combines Disaronno, lemon juice, sugar and lime – has an abv of 6%. The brand suggests either enjoying the drink cold or pouring the contents into a glass full of ice.
“We see a huge opportunity for sales onboard airlines, particularly low cost carriers selling drinks from the bar,” said Illva Saronno international sales director, Domenico Toni. “Equally for sales on ferries and cruiseships, plus F&B at airports we see a lot of potential.”
The firm is set to debut the innovation in Cannes this October during the TFWA World Exhibition & Conference at its Bay Village 19 stand.
“We look forward to welcoming customers old and new to our stand in Cannes where we have lovely terrace this year. The time will always be right for chilling out the Disaronno Sour Ready Cocktail way.”