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Flor de Caña opens volcanic activation in Miami

By Melita Kiely

Flor de Caña rum has installed a 10-foot high volcano-themed activation in Miami International Airport to communicate the brand’s 125-year history.

Flor de Caña’s activation is located in Terminal D of Miami Airport

The Flor de Caña digital screen is displayed in Terminal D, between gates D37 and D38, targeting the millions of travellers who pass through the airport every year.

Passers-by will also be able to sample Flor de Caña’s rum collection, including expressions aged between seven and 25 years.

The installation was inspired by the San Cristobal volcano, which is the birthplace of Flor de Caña rum.

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