Finlandia focuses on flavours with new campaignBy Nicola Carruthers
Brown-Forman is shining a light on Finlandia vodka’s flavoured range with the launch of a global campaign that educates consumers on mixed drinks.
The new campaign, titled Finlandia Flavours, features a series of eight films and four print advertisements.
Set in the vodka brand’s home of Finland, the campaign is a “magical interpretation” of the midnight sun phenomenon, where every summer, the sun doesn’t set for 72 days.
According to the brand, the sun’s light creates the ideal conditions for the natural ingredients that go into Finlandia’s flavoured range.
The global campaign will drive awareness of the flavoured portfolio through serves such as the Fin & Tonic (Finlandia Grapefruit and tonic) and Kokos Pineapple (Finlandia Coconut and pineapple juice).
The campaign will run across TV, social, print and digital channels from August until September in countries including the US, UK, Russia, Czech Republic and Canada.
“Pete Candeland and the crew at Electric worked their magic to bring to life the mystical word of Finlandia vodka flavours imagined by the team at Wieden+Kennedy,” said Carmen d’Ascendis, global brand director, Finlandia vodka and Chambord.
“The work portrays the pristine nature of the Nordics in a way that sets up a taste expectation that only Finlandia vodka flavours can deliver.”
In October last year, Marshall Farrer, head of Brown-Forman Global Travel Retail, confirmed his company is “very committed” to vodka brand Finlandia following rumours of a sell-off.