Cîroc unveils French Vanilla-flavoured vodkaBy Melita Kiely
Ultra-premium vodka Cîroc is expanding its portfolio with the global release of Cîroc French Vanilla, designed to be mixed in Porn Star Martinis.
Described as “intensely indulgent and versatile”, the new flavour variant will be rolled out in on- and off-trade establishments in the US, the UK and global travel retail from October 2017.
Cîroc French Vanilla will have an RRP of £38.67 (US$33.99) per 700ml and is bottled at 37.5% abv.
Cîroc global brand director Natalie Wills said: “The Porn Star Martini is hot, climbing fast on the ladder of the top trending cocktails and we’re seeing it being asked for more and more across our markets.
“Cîroc French Vanilla offers an intensely luxurious route to creating the ultimate Porn Star Martini, which is why our new hero serve for French Vanilla is the Cîroc-Star Martini.”