Top 10 spirits marketing campaigns in June 2017

3rd July, 2017 by Nicola Carruthers

Russian Standard Vodka

Russian Standard Vodka has signed a multi-year deal with entertainment company Cirque du Soleil to become the official vodka sponsor of shows in the US and the circus’ home country of Canada.

The partnership spans multiple platforms, including on- site event activation, co-branded content creation, online media and retail integration.

“We decided to partner with Cirque du Soleil because it’s a successful and forward-thinking entertainment property reaching millions of highly coveted consumers,” said Leonid Yangarber, CEO of Roust Americas.

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