Joseph Cartron launches ‘intense’ heather honey liqueur

French liqueur brand Joseph Cartron has introduced Heather Flower Honey Liqueur, an expression said to be reminiscent of spices and smoked peat.

Formulated with honey made from “delicate” heather flowers from 300 beehives in Landes, south west France, the expression is the result of a “totally artisanal” production process.

The honey is mixed with pure alcohol, with no other ingredients added, the brand says.

The resulting Joseph Cartron Heather Honey Liqueur offers a “generous” texture and “intense” aroma. Given nosing and tasting notes include smoked peat, vanilla and beeswax.

“Committed to the gustatory richness of our terroir, our production manager, Olivier Beutin, has selected a blend of Landes heather honey particularly expressive thanks to the attention given by the beekeeper when localising his hives,” said Judith Cartron, Joseph Cartron president.

“Between forests, wooded moors and sand dunes, this honey with full bodied aromas match perfectly with the pure alcohol. Naturally sweet and aromatic; this selection brings a real singularity to our liqueur that will delight amateurs of intense honey.”

Joseph Cartron’s Heather Honey Liqueur launched on 1 July, bottled at 18% abv in 500ml and 700ml formats.

Last year, Joseph Cartron gave its portfolio of eau-de-vie a packaging redesign to emphasise the “elegance” and “prestige” of the brand.