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Haig Club opens first permanent bar

Diageo-owned single grain whisky brand Haig Club has opened its first permanent bar in Birmingham, UK, featuring a menu of more than 20 cocktails.

Haig Club Bar is perched 25 floors above the city streets of Birmingham

Haig Club Bar is located on Level 25 of The Cube, which sits next to the Marco Pierre White Steakhouse Bar & Grill, and has room to seat up to 36 guests.

Bartender Jack Spencer has created a menu featuring more than 20 whisky cocktails made with both Haig Club and Haig Club Clubman – both David Beckham-backed whiskies. Food options include scotch eggs, aromatic prawns, calamari, macaroni cheese, and halloumi and courgette flowers.

Open from Tuesday to Saturday from 6pm until 1am, guests can also purchase their own bottle of Haig Club for £200 to keep at the bar, which will be personalised with an embossed name tag.

Nick Temperley, UK head of Reserve Brands at Diageo, said: “We are really excited to be working with The Cube Birmingham, creating this unique Haig Clubman experience in a city where cocktail culture continues to grow and excite.”

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