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Fever-Tree pens global deal with Virgin Atlantic
Premium tonic and mixer producer Fever-Tree has signed a deal with Virgin Atlantic to make its range available across the international airline’s entire fleet.
Fever-Tree’s signature Premium Indian Tonic, Naturally Light Tonic and Premium Lemonade and Ginger Ale are now available in 150ml cans on-board in all cabin classes.
The deal marks the first time that Fever-Tree’s Premium Lemonade and Ginger Ale will be available in can formats.
The range is also now available in the Virgin Atlantic Clubhouses in London Heathrow and JFK New York, where bartenders have been working with the Fever-Tree team to create a bespoke cocktail menu featuring the mixers.
Fever-Tree will also offer Virgin Atlantic customers spirit and mixer pairing guides along with local bar recommendations at Virgin Atlantic’s flight destinations.
Tim Warrillow, chief executive of Fever-Tree, said: “We are delighted that the customers of Virgin Atlantic will be able to enjoy a selection of our premium mixers both in the sky, and in Virgin Atlantic’s Clubhouses. What better way to start your travels than with an award-winning G&T or whisky and ginger?”