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Dewar’s Scotch Egg Club goes global
Dewar’s is taking its Scotch Egg Club worldwide with a series of events designed to bring to life founder Tommy Dewar’s three passions: whisky, chicken and games.
Dewar’s Scotch Egg Club will launch its global tour in Barcelona
Dewar’s Scotch Egg Club will be heading to almost 30 cities around the world, highlighting the brand’s single malts – including Aberfeldy and Craigellachie – and offering consumers whisky cocktails, chicken-inspired games and Scotch eggs with culinary twists.
The events will be supported by local bartenders, chefs, artists and other creatives who align with Tommy Dewar’s ethos that “one should play as much as they work”.
Previews of the Dewar’s Scotch Egg Club took place in Paris and Lisbon earlier this month. The global tour will officially launch in Barcelona tonight (13 July) at Utopia 126, featuring a whisky and Scotch egg tasting menu designed by Michelin-starred chef Sergi Arola. Moscow, Berlin, Stockholm, New York and other cities will follow.
Fraser Campbell, Dewar’s global brand ambassador, said: “Dewar’s Scotch Egg Club is a perfect example of how we’re delivering this same passion to whisky enthusiasts and giving the opportunity for them to get better acquainted with our brand, range and irreverent personality.”