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Tovarich! to unveil new look at Vinexpo Bordeaux
Tovaritch! – said to be the “world’s most awarded vodka brand” – will showcase its new premium packaging at trade show Vinexpo Bordeaux, taking place next week.
Tovaritch! has a new label design
Produced in Russia by Geneva-based Tovaritch Spirits International SA, Tovaritch! is a grain vodka that is distilled five times and filtered through a combination of birch charcoal and silver.
The brand will showcase both its new look and award-winning liquid at The Drinks & Spirits Business Bar, a cocktail bar hosted by the drinks business and The Spirits Business.
With a number of brands and cocktails available to sample, the bar will be based at Hall 1, CD268 during Vinexpo Bordeaux, taking place 18-21 June. Tovaritch! will be based at Hall 3, TU335.
“At Tovaritch!, we are strong believers in the power of ambition,” said Eugenio Litta Modignani, CEO of Tovaritch Spirits International SA.
“We dream big and act even bigger. We have built a recognised on-trade spirits brand, and we are working hard to drive it to new spiritual heights.”
Tovaritch! is one of the top three Russian vodkas sold in the UK, with a “firm grip” on the South African, Australian and the Middle Eastern markets.
Earlier this year, the brand entered two new markets: the United Arab Emirates and Canada.