The top 10 best-selling Cognac and brandy brands

27th June, 2017 by Kristiane Sherry

The world’s Cognac and brandy categories faced mixed fortunes in 2016 – but which fell back as others flourished? Our top 10 bestsellers list paints the global picture.

SB presents the top 10 best-selling Cognac and brandy brands

From India and the Middle East to Latin America and the Philippines, the world’s biggest brandy markets all faced challenges in 2016. And the issues were diverse, with prohibition in India threatening to curb consumption, ongoing economic uncertainty in Latin America denting disposable incomes, and a tough-talking president in the Philippines stirring up a certain amount of consumer anxiety.

Yet despite the backdrop, some brands managed to cement solid volume gains, making the most of a ‘new normal’ and shifting their product offer to meet the consumer needs of now. Brandy Brand Champion Old Admiral is a case in point, and ranks highly as a result.

Eagle-eyed readers will note that the top 10 looks very different this year. United Spirits, traditionally a mainstay of the brandy category, has shifted some of its “popular segment brands” to a franchise model, and as such declined to disclose the figures. This allowed other brands to climb the rankings – but even without the skew away from the United Spirits portfolio, there are some major shifts in how the brands stack up.

Click through the following pages to discover the top 10 best-selling Cognac and brandy brands, listed in order of their nine-litre case sales.

4 Responses to “The top 10 best-selling Cognac and brandy brands”

  1. Dawn Lambert says:

    Where is Hennessy in this list?

    • Kristiane Sherry says:

      Hi Dawn,
      As noted in the Martell entry on the 7th page, Hennessy, as part of a privately owned enterprise, declines to disclose its volume sales.

  2. JJF says:

    Hennessy is not privately owned but is part of the public company LVMH.

  3. i have purchased enough hennessy, i could probably have 1/3 of its stock. love that stuff, but i think i have been getting screwed on the price. love it! i have, in the last year—except for 1 month—switched over to the french stuff—i think it is french! nevertheless, a bit disappointing news regarding hennessy. my uncle will miss his hennessy-cream drops, as we play bridge, then poker. oh, well!

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