The top 10 best-selling Cognac and brandy brands

27th June, 2017 by Kristiane Sherry

3. Dreher

2016: 3.30m
2015: 3.35m
% change: -1.49%
Place last year: 4

Gruppo Campari’s Dreher was one of the main beneficiaries of McDowell’s decline in 2016, managing to climb a place in our Top 10 despite seeing its own volumes slip by -1.49%. The Brazilian brandy rarely makes the headlines in a portfolio flanked by the likes of Aperol and Campari, but it remains largely stable with sales hovering between 3.25 and 3.35 million nine-litre cases for the last five years. How will it compete for attention given the stand-out spirits and liqueurs in the Campari stable? Could it be a sell-off target as the company shifts focus to higher performing brands? Questions will surround the Dreher brand unless it can recoup volumes in 2017.

4 Responses to “The top 10 best-selling Cognac and brandy brands”

  1. Dawn Lambert says:

    Where is Hennessy in this list?

    • Kristiane Sherry says:

      Hi Dawn,
      As noted in the Martell entry on the 7th page, Hennessy, as part of a privately owned enterprise, declines to disclose its volume sales.

  2. JJF says:

    Hennessy is not privately owned but is part of the public company LVMH.

  3. i have purchased enough hennessy, i could probably have 1/3 of its stock. love that stuff, but i think i have been getting screwed on the price. love it! i have, in the last year—except for 1 month—switched over to the french stuff—i think it is french! nevertheless, a bit disappointing news regarding hennessy. my uncle will miss his hennessy-cream drops, as we play bridge, then poker. oh, well!

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