The top 10 best-selling Cognac and brandy brands

27th June, 2017 by Kristiane Sherry

5. Martell

2016: 2.14m
2015: 2.16m
% change: -0.93%
Place last year: 6

Pernod Ricard’s Martell was once head and shoulders ahead of rival Rémy Martin – but the gap is now closing between The Brand Champions’s top two Cognac players (Hennessy, as part of a privately owned enterprise, declines to disclose its volume sales). This narrowing was not helped by Martell’s lacklustre 2016 performance of -0.93%, especially disappointing when it comes off the back of the emphatic 13.99% gains reported in 2015. But the brand is innovating – recent launches include Cordon Bleu Intense Heat Cask Finish, which utilises a “first-of-its-kind” finished process, and a non-chill-filtered edition, which should ramp up momentum for 2017.

4 Responses to “The top 10 best-selling Cognac and brandy brands”

  1. Dawn Lambert says:

    Where is Hennessy in this list?

    • Kristiane Sherry says:

      Hi Dawn,
      As noted in the Martell entry on the 7th page, Hennessy, as part of a privately owned enterprise, declines to disclose its volume sales.
      Thanks,
      Kristiane

  2. JJF says:

    Hennessy is not privately owned but is part of the public company LVMH.

  3. i have purchased enough hennessy, i could probably have 1/3 of its stock. love that stuff, but i think i have been getting screwed on the price. love it! i have, in the last year—except for 1 month—switched over to the french stuff—i think it is french! nevertheless, a bit disappointing news regarding hennessy. my uncle will miss his hennessy-cream drops, as we play bridge, then poker. oh, well!

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