The top 10 best-selling Cognac and brandy brands

27th June, 2017 by Kristiane Sherry

6. Rémy Martin

2016: 2.00m
2015: 1.90m
% change: +5.26%
Place last year: 8

Last year’s Supreme Brand Champion Rémy Martin continued to perform well over the last 12 months, however it wasn’t able to replicate its astonishing double-digit volume gains posted in 2015. Still, an uplift of 5.26% is not to be sniffed at, and it propelled the brand across the two million case-mark for the first time. The perceived slower growth is surely the result of a strategic shift to chase XO-plus values at the expense of VS volumes – the company has completely withdrawn the quality from its portfolio. “Success comes from the clear positioning of Rémy Martin at the higher end of the market, illustrated by the radical choice of Fine Champagne Cognacs made almost 300 years ago,” Augustin Depardon, executive brand director at Rémy Martin, told SB last year. The brand must also be reaping awards from its global One Life/Live Them campaign, starring actors Jeremy Renner and Huang Xiaoming.

4 Responses to “The top 10 best-selling Cognac and brandy brands”

  1. Dawn Lambert says:

    Where is Hennessy in this list?

    • Kristiane Sherry says:

      Hi Dawn,
      As noted in the Martell entry on the 7th page, Hennessy, as part of a privately owned enterprise, declines to disclose its volume sales.
      Thanks,
      Kristiane

  2. JJF says:

    Hennessy is not privately owned but is part of the public company LVMH.

  3. i have purchased enough hennessy, i could probably have 1/3 of its stock. love that stuff, but i think i have been getting screwed on the price. love it! i have, in the last year—except for 1 month—switched over to the french stuff—i think it is french! nevertheless, a bit disappointing news regarding hennessy. my uncle will miss his hennessy-cream drops, as we play bridge, then poker. oh, well!

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