The top 10 best-selling Cognac and brandy brands

27th June, 2017 by Kristiane Sherry

8. Courvoisier

2016: 1.34m
2015: 1.30m
% change: +3.31%
Place last year: New entry

This year’s Cognac Brand Champion, Courvoisier has made an emphatic debut in the top 10 chart. After posting 3.31% volume gains for the 2016 calendar year, the Beam Suntory-owned brand has recovered from long-running and what once seemed terminal declines and, thanks to a vibrant Toast of Paris brand and marketing reboot, can be given a clean bill of health. How did the brand achieve such a striking recovery? “The on-trade has represented a great area of focus across the board,” said Jeanette Edwards, Courvoisier’s global director. “Our VSOP ‘best foot forward’ strategy, combined with our focus on key cities, has delivered a great distribution uplift in premium on-trade outlets.” We would expect the momentum to continue on in 2017.

4 Responses to “The top 10 best-selling Cognac and brandy brands”

  1. Dawn Lambert says:

    Where is Hennessy in this list?

    • Kristiane Sherry says:

      Hi Dawn,
      As noted in the Martell entry on the 7th page, Hennessy, as part of a privately owned enterprise, declines to disclose its volume sales.

  2. JJF says:

    Hennessy is not privately owned but is part of the public company LVMH.

  3. i have purchased enough hennessy, i could probably have 1/3 of its stock. love that stuff, but i think i have been getting screwed on the price. love it! i have, in the last year—except for 1 month—switched over to the french stuff—i think it is french! nevertheless, a bit disappointing news regarding hennessy. my uncle will miss his hennessy-cream drops, as we play bridge, then poker. oh, well!

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