The top 10 best-selling Cognac and brandy brands

27th June, 2017 by Kristiane Sherry

1. Emperador

2016: 28.00m
2015: 30.50m
% change: -8.20%
Place last year: 1

Even the world’ largest brandy brand isn’t immune to market challenges. While it remains head and shoulders ahead of the rest of the pack – and the third-largest brand across the entire Brand Champions – Emperador still shed more than 2.5 million nine-litre cases in 2016, more than McDowell’s No.1 Brandy’s entire output. Why the declines? The brand’s main markets are the Philippines and the Middle East, both regions which have seen political and economic uncertainty during the 2016 reporting year, which likely dented consumer confidence. In addition a growing export business may have shifted focus from volumes to value. Either way, Emperador’s wider financial health remains unaffected, with 2016 incomes climbing 11% to PHP7.7 billion (US$8.68bn).

4 Responses to “The top 10 best-selling Cognac and brandy brands”

  1. Dawn Lambert says:

    Where is Hennessy in this list?

    • Kristiane Sherry says:

      Hi Dawn,
      As noted in the Martell entry on the 7th page, Hennessy, as part of a privately owned enterprise, declines to disclose its volume sales.

  2. JJF says:

    Hennessy is not privately owned but is part of the public company LVMH.

  3. i have purchased enough hennessy, i could probably have 1/3 of its stock. love that stuff, but i think i have been getting screwed on the price. love it! i have, in the last year—except for 1 month—switched over to the french stuff—i think it is french! nevertheless, a bit disappointing news regarding hennessy. my uncle will miss his hennessy-cream drops, as we play bridge, then poker. oh, well!

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