The top 10 best-selling vodka brands

21st June, 2017 by Annie Hayes

In spite of ongoing social, economic and political obstacles, evolving consumer attitudes and progressive drinking trends, the vodka category is finally taking small steps to stability. But which are the world’s biggest-selling brands?

The vodka category is finally taking small steps to stability

The past few years have taken their toll on the vodka category, with global volume sales down by 2% in 2016, despite the majority of other spirits categories witnessed growth.

As to be expected, the performance of the world’s top two best­-selling vodka brands – Absolut and Smirnoff – stagnated last year, but plenty of other vodka brands celebrated better results.

In our top 10 leaderboard both Żubrówka and Krupnik continued to post solid gains, while the long list welcomed completely new million­-case brands including Ladoga Group’s Tsarskaya, which experienced an enormous 50% volume growth.

Following our recently published Brand Champions 2017 – our pick of those brands selling more than one million cases annually that are performing exceptionally within their category – we run through the world’s best-selling vodka brands on the market today.

Click through the following pages to discover the top 10 best-selling vodka brands, listed in order of their nine-litre case sales.

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