The top 10 best-selling Scotch whisky brands

In 2016 global Scotch whisky exports hailed a return to growth for the first time in three years, giving producers much to smile about. As celebrations abound, which brands led the growth of the category last year?

Which Scotch whisky brands outperformed the category last year?

Having recovered from prolonged softness in key markets, notably China, Russia and Latin America, values climbed 4% to £4 billion (U$5.2bn) in 2016. Single malts benefitted further, with exports soaring by 12% in value to cross the £1bn (US$1.3bn) threshold for the first time.

As such, the picture looks at least a little brighter for this year’s best-selling Scotch whisky brands, with many on the leaderboard posting low to mid single-digit growth.

Glenfiddich and Buchanan’s, meanwhile, both recorded impressive gains last year, but remain far from breaking the top 10 barrier.

Following our recently published Brand Champions 2017 – our pick of those brands selling more than one million cases annually that are performing exceptionally within their category – we run through the world’s best-selling Scotch brands on the market today.

Click through the following pages to discover the top 10 best-selling Scotch whisky brands, listed in order of their nine-litre case sales.