Campari UK expands ambassador team

16th June, 2017 by Annie Hayes

Campari UK has appointed Sam Kershaw, Russell Burgess and James Coston to work across its Jamaican rum, whiskey and gin stable as brand ambassadors.

Campari UK names Jamaican rum, whisk(e)y and gin ambassadors

Kershaw, formerly of Dark Horse Bath, will support the group’s Wild Turkey Bourbon and Glen Grant Scotch whisky brands, while Burgess, formerly of Loves Company, The Box and Mahiki London, will work on its Jamaican Rum portfolio – focusing on Appleton Estate, Wray & Nephew, and Koko Kanu.

Coston, formerly of Jake’s Bar & Grill, has joined Campari UK having already been a Bulldog Gin ambassador prior to the brand joining the portfolio.

The new roles will cover bartender training and education, trade shows, and direct to consumer events and masterclasses.

“We are thrilled to welcome our new ambassadors into the Campari UK family,” said Pietro Mattioni, managing director of Campari UK.

“We are passionate about supporting and recognising the great bartending community in the UK so it is our pleasure to be working more closely with them to help share our exciting brand stories and excellent liquids to bartenders and premium spirits drinkers for the ultimate drinking experience.”

In addition, Campari UK has established a relationship with Paolo Tonellotto, of The Hide Bar, and Joseph St Clair-Ford, formerly of Disrepute, to focus on consumer and bartender engagement for the the group’s Italian portfolio, including Aperol and Campari.

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