Reyka Vodka debuts first TV advertBy Nicola Carruthers
William Grant & Sons has launched the first television advertisement for its Icelandic vodka brand Reyka, which will air in the US.
Airing in Portland, Oregon, the Made in Iceland campaign will be supported by four 15-second television spots.
The advertisements will run through August during primetime broadcast and cable television slots.
Created in partnership with advertising agency Red Tettemer O’Connell + Partners, the campaign will feature Reyka’s unofficial spokesperson, Frikki – a “quirky” Icelander, who appeared on the brand’s social channels last year.
The advertisements were created to play off some of the similarities between Portland and Iceland and “emulate the fun and eccentric persona” of the brand.
The advertisements will be supported by on- and off-premise point-of-sale including shelf toppers, in-bar coasters, print signage and more.
The campaign will also be backed by local Portland media partnerships and sponsorship of large-act live summer concerts in Portland.
In addition, Reyka Vodka national brand ambassador, Trevor Schneider, will spend dedicated time in Portland to meet with bartenders, host press events and lead local activations.
Check out a video from the Made in Iceland campaign below.