Jim Beam unveils Bourbon-infused coffee range
By Annie HayesBeam Suntory has partnered with New York-based producer White Coffee to release a line of Jim Beam Bourbon-infused coffees, available in five flavours.
White Coffee and Jim Beam have released a series of Bourbon-infused coffeesTo create the non-alcoholic range, Jim Beam Bourbon is infused with 100% Arabica coffee, resulting in a “sweet, mild, flavourful” liquid.
Five varieties are available: Original, with notes of “caramel and oaky vanilla”; Bourbon Vanilla, which highlights the “caramel and smoky notes” of the coffee; “bold, spicy, sweet” Cinnamon Stick; “warm, savoury” Spiced Honey; and a “smooth and richly flavourful” Signature Dark Roast.
Jim Beam is the latest brand to bring booze and caffeine together – earlier this year Starbucks rolled out whiskey barrel-aged coffee, and Jack Daniel’s unveiled a whiskey-infused Arabica coffee.