Cruzan Rum rolls out Bucket List campaignBy Nicola Carruthers
Beam Suntory has unveiled a new marketing campaign for Cruzan Rum in support of the latest addition to its flavoured range, Cruzan Tropical Rum.
Inspired by the brand’s signature Rum Punch Bucket cocktails, the Cruzan Bucket List campaign offers a fun twist on the traditional concept of the bucket list, emphasising the “simple pleasures that make a summer memorable”.
“Our bucket list isn’t just about taking a trip around the world or breaking a world record,” said Rashidi Hodari, senior marketing director for Cruzan Rum.
“It’s about exploring all of life’s flavours – whether that’s watching a sunset on the beach or simply catching up with an old friend while enjoying a refreshing Cruzan cocktail.
“There’s no time like now to start doing all the things you want to do, and the ‘Cruzan Bucket List’ offers the inspiration our fans need to start checking things off their lists.”
Cruzan Bucket List will launch through on- and off-premise activations as well as social media and digital, including a dedicated site, www.CruzanBucketList.com, where rum fans can create their own personalised bucket lists and track their progress.
The campaign will also include a consumer sweepstake, which features an all-expenses-paid ‘Ultimate Bucket List Experience’ trip to St. Croix in the US Virgin Islands, the home of Cruzan Rum.
Coinciding with the launch of the new campaign, Cruzan Tropical Fruit Rum is described as “juicy pineapple, tart passionfruit, and sweet guava accented with bright notes of fresh citrus”.
Cruzan Tropical Fruit Rum is now rolling out nationwide across the US with a suggested RRP of US$10.99 per 750ml bottle.