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Breakthru launches ‘Great Agave’ education site

US distributor Breakthru Beverage Group has launched trade education site Great Agave in an effort to tutor bartenders, retailers and salespeople on Tequila and mezcal.

Launched ahead of Cinco de Mayo, when Breakthru says Tequila sales are likely to double, the site is described as a “first of its kind informational resource”.

The site details Tequila and mezcal definitions, production methods and locations, and agave varietals.

Great Agave also acts as a portal featuring the Tequila and mezcal products available to purchase from Breakthru Beverage by state.

“Education and training are vital elements of developing Breakthru’s business – “Great Agave” is an extension of that commitment,” the company says.

Last month Breakthru expanded its business in Canada with the launch of a new sales and marketing division.

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